###### 🔑 Most online communities are pseudo-communities Internet marketing and [[Parasocial Relationships]] have led us to investing huge amounts of time in pseudo-communities. The more we use [[Social Media]], the more isolated we feel. The more isolated we feel, the more we want to use it. The internet may have made the world much smaller, but it’s essentially a neighborhood of strangers where we know only the most superficial facts about each other. It’s a new kind of reality television driven by [[💡 Protector Parts|Protectors]]. Most internet "communities" are in reality collective audiences or fandoms – groups of people connecting with or commenting on something together with only superficial relationships among themselves. The internet has turned much of the planet into neighborhood of strangers – we're all here, but nobody knows each other. Social media made all of us highly accessible, yet we still feel alienated because these too are pseudo-communities. Our social media accounts are a kind of show or highlight real showing us in our "best light." We confuse mutual interests with real connection. - Fandoms - Audiences - Social Media followers [^1]: